The Challenge: 

BODi was launching a new fitness program featuring Megan Davies, one of their most popular trainers. The program required a distinct brand identity that would reflect Megan's down-to-earth yet empowering personality while driving strong sales performance.

 

The Approach: 

As Senior Creative Director, I led a comprehensive brand development strategy:

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Brand Strategy & Positioning: Developed a brand framework that highlighted Megan's unique "super-fit best friend" persona, creating an approachable yet inspiring fitness experience. 

Multichannel Execution: Directed creative across digital, social, and performance marketing channels:

• Landing page development with conversion-focused messaging

• Social media content strategy and implementation

• Performance marketing assets that maintained brand consistency

Campaign Messaging: Crafted a voice that balanced accessibility with the "total badass" energy that made Megan popular on the platform.

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The Results:

• Generated $8+ million in revenue in less than 3 months

• Positioned as a breakthrough program within the BODi ecosystem

• Successfully translated Megan's personality into a marketable fitness brand

• Contributed to BODi's broader brand transformation from legacy fitness to digital wellness leader

 

Role & Responsibilities:

• Led creative strategy and brand development

• Directed landing page design and copywriting

• Guided social media creative direction

• Collaborated with cross-functional teams to ensure consistent execution

• Oversaw performance marketing assets to maintain brand integrity while driving conversions