Creative Strategy, Branding, 
Performance Marketing

How do you push a brand forward when it has a two-decade history as the leader in home fitness? That's the question we needed to solve in the post-pandemic world. BODi was ready to reinvent itself for accelerated growth and needed a brand identity that would reinvent the category.

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I led a team of in-house and agency copywriters to create a new brand that resonates and inspires. We broke from tradition to propel the brand into tomorrow. The goal wasn't to fit in, it was to stand out—for the right reasons. I partnered with product and strategy to turn data and insights into purposeful language with personality.