Whitney Provost
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Hi, I'm Whitney
I thought I’d spend my life in museums, curating exhibits about art, identity, and humanity.
Instead, I was ripping down racetracks in musclecars, surrounded by roaring engines and the smell of burning rubber.
Life has a funny way of steering you straight into the action—if you let it.
As a UCLA grad with a Master’s in American Indian Studies from the University of Arizona (I’m a member of the Choctaw Nation), I figured I’d study culture.
Turns out, I was a lot better at selling it.
In my Indian Law & Policy class, I had a realization:
• I could persuade.
• I could communicate.
• I could make people care.
First clue that I wasn’t cut out for a quiet, academic life.
I landed a job as managing editor at Hot Rod and Car Craft magazines. Spent years with gearheads and legends, pursuing horsepower, craftsmanship, and speed.
By day, I was immersed in high-performance machines. At night, I was becoming one, grinding out pull-ups with Beachbody’s P90X fitness program in my living room.
So when I saw that Beachbody was hiring, I went after it.
They had big goals, and they weren’t hiring just anyone. After seven interviews with 11 people, they knew I was the right fit. And so did I.
For well over a decade, I’ve helped build Beachbody (now BODi) into a billion-dollar wellness brand. I’ve worked across brand strategy, creative direction, editorial, and performance marketing, helping launch some of the most iconic programs in the industry.
I Build Brands That Lead, Define, and Endure.
✔ Messaging that grabs and won’t let go. Words should stop people in their tracks, shift perception, and make them take action.
✔ Brand strategy that dominates. If your brand is blending in, it’s already losing. I build positioning that makes brands impossible to ignore.
✔ Storytelling that sells. Every great brand has a story—but most don’t know how to tell it. I turn missions into messages, products into obsessions, and customers into superfans.
✔ Creative that isn’t just pretty—it’s profitable. My work drives real revenue, retention, and lasting impact.
✔ The playbook for high-performance creative teams. I build, lead, and inspire teams that push past “good enough” and deliver work that actually moves the needle.