Hi, I'm Whitney

I thought I'd spend my life in museums, curating exhibits that told important stories of art, identity, and humanity.

Instead, I was ripping down racetracks in musclecars, surrounded by roaring engines and the smell of burning rubber.

 

Life has a funny way of steering you straight into the action—if you let it.

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The Unexpected Journey

As a UCLA grad with a Master's in American Indian Studies from the University of Arizona (I'm a member of the Choctaw Nation), I figured I'd study culture.

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Then came that moment in my Indian Law & Policy class when I realized I could persuade, communicate, and make people care. I discovered my true calling wasn't studying culture. It was creating cultural movements.

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That journey took me from managing editor at Hot Rod and Car Craft magazines to helping build Beachbody (now BODi) into a billion-dollar wellness brand. Along the way, I've learned that every industry has its own culture, but the psychology of what makes people care is universal.

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That's become my superpower: I find the cultural and psychological truths that make brands impossible to ignore.

 

How I Work

Most strategists approach brands from the outside in—market position, competitive landscape, consumer segments. This traps you in someone else's game, fighting for scraps in a category you didn't create.

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I work differently: Starting from the inside out with cultural and psychological insights that drive real human connection. My experience helps me see patterns others miss and uncover the authentic truths that becomes your unshakeable point of view.

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Then I engineer the mindset shift that transforms how customers think about your brand—positioning that makes competition irrelevant. Finally, I lead the execution that turns these bold ideas into measurable results.

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What People Say

"Whitney combines deep consumer insights with strategic creative thinking to build brand experiences that resonate, engage, and drive business growth."

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"A CEO whisperer and unflappable creative partner, she knows how to champion ideas that are in business' best interest. She helps teams turn ambiguity into clarity and action. Her people-centered approach makes her a trusted guide to clients and our team alike."

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"Whitney is the ultimate buttoned-up professional keeping her composure under any situation or deadline and I watched in awe for years as she tackled daunting projects with ease."

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