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LIIFT MORE

Multichannel Marketing

LIIFT MORE was the most highly anticipated program of the year. I pushed the envelope to create a brand identity that was powerful, strong, and a little bit edgy. We forced a choice—are you willing to do what it takes? If not, look somewhere else. Plenty of people accepted the challenge, and LIIFT MORE made $5 million in its first month.

Role: Creative Director, Copywriter

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Focus: Brand Strategy and Development, Performance Marketing, Collateral, Social Media, Email, Content Marketing

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