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Fashion & Hospitality

Creative Strategy, Brand Development, PR

When you're good at what you do, people take notice. I'm often asked to help fledgling businesses bring their creative vision to life. There's nothing better than seeing the ideas in their head take shape on the page.

Role: Creative Director, Copywriter

Focus: Brand Identity, Creative Strategy

Toe Jamm Shoe

The Challenge: Create the brand identity of a luxury handmade children’s shoe company. 

My Solution: I told a story that was as much about these two talented designers as it was about their craft. I elevated their passion for honoring the past while creating heirlooms for a beautiful future.

BellyQ Restaurant

The Challenge: Build a bold identity for a famous Chicago chef’s fourth restaurant.

The Solution: I created a standalone narrative for Chef Bill Kim’s new restaurant, BellyQ, while leveraging his well-known personality and star status on the Chicago restaurant scene. I wrote copy for the website and menus, plus the press release and brand manifesto for the corporate handbook.

BODi Apparel

What started as a fun line extension to coincide with fitness launches, I helped grow BODi Apparel from nothing into a $6 million business. I developed the brand voice and storytelling strategy, and led a team of 6 copywriters to produce 100+ SKUs for annual events with 20,000 attendees, along with seasonal collections.

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