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I've been lucky to have spent over a decade as a creative lead building the BODi platform of brands from a $200MM company into a billion-dollar ecommerce powerhouse.

I’ve created a human-centered brand voice for dozens of products and millions of customers, every one designed to engage, excite, and empower—and keep people coming back for more. With a 95% retention rate, I’d say we’re doing a pretty great job.

 

I believe in messaging that's perfect for the moment and the medium—whether it’s a landing page, social media post, app copy, or email campaign. As competition grows, I work even harder to reignite passion for our products while attracting a new generation of customers.

 

My expertise is in branding strategy and development, creative direction and performance marketing, and smart concept execution driven by data and consumer insights.

I lead an in-house agency of copywriters (both full-time and freelance), driving individual creativity and building an amazing and supportive team culture.

Specialties:

Brand and performance marketing Marketing communications

Creative concepts and campaigns

Marketing strategy

Editorial and content strategy

Brand identity, tone, and voice

Social media strategy

Email marketing

A/B testing

UX

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